Audio Playground is the latest collaboration between Canadian producers Rubix & DSL and singer Anthony Gitto. Originally, Audio Playground was a dance music project. But artistic and business ingenuity helped the band accomplish an unexpected crossover into pop, and never looked back!
The trio’s initial line up came together in June of 2009 immediately burned up the music charts and the dance floor with its first single “(A Little) Respect”, a remake of the new-wave hit by British synthpop duo Erasure. Their debut song topped the Canadian singles sales charts, remaining in the #1 spot for six consecutive weeks; It has has proven to be a best seller on iTunes and been included in popular dance music compilations such as Universal Music Canada’s “Clubland”–the equivalent of the popular British CD series. Not bad for a new act’s debut.
The secret of Audio Playground’s success may be its unconventional strategy: the simultaneous release of a song in different versions and languages. The band’s first maxi-single consisted of seven versions of the same title–including dance, electro, hard house, Latin hip-hop and urban cuts, all remixed by world renowned DJs; The EP also included a romantic ballad version for Adult format outlets.
In September 2010, The group released their second single “Shadows,” which came in an EP with seven various pop, rhythmic and club versions. The trio again surrounded itself with some of the world’s top remixers to generate a broad array of “Shadows” for different audiences.
In light of the success enjoyed by their debut single, the band shot the song’s video on 16mm film with a full production crew. “Shadows” achieved many sales milestones, gained audiences throughout Europe and reached #77 on the USA Billboard top 100 digital song sales chart and #8 on the USA Billboard Dance/Electronic sales chart .
The trio’s third single “Famous” featured one of Canada’s biggest hip hop artists, Kardinal Offishall. It was released in September 2011 and quickly become a best seller and a nationwide Canadian radio hit with over 15,000 Nielsen BDS radio spins to date. “Famous” wowed the band’s fans as Audio Playground reached #28 on the Billboard Canadian Hot 100. The french version of the single, was also a top hit in Québec attaining a #4 spot on the all format Nielsen BDS radio chart and building the start of a solid francophone fanbase for the group.
With remixes by Dave Audé, Chew Fu, Razor ‘N’ Guido and many top djs who have worked with the world’s biggest charting acts, “Famous” was released in the USA in February 2012 and reached #10 on the USA Billboard Dance/Club Chart. This marks Audio Playground’s second and very impressive american chart milestone, solidifying its position as one of Canada’s biggest dance-pop exports.